Brand Research for SME’s

The word ‘branding’ began simply as a way to tell one person’s cattle from another by means of a hit iron stamp.

Your brand, a key business asset, has evolved conceptually to encompass identity - it crucially affects the personality of your product, company or service.

How do your customers perceive your brand, the values of your company and how you deliver?

Perception becomes reality and the way you are perceived has a knock on effect as your customers and potential customers talk about you.

Many small business owners tell me they know what their customers think?

Do non- users also tell them why they don’t buy their service.

We have developed wonderful ways of helping small businesses do research.

Jonathan Brill 

As Adroit-e starts its 35th research project for Reed Midem, Jonathan Brill reflects on the training programme needed to ensure sound intercept research.

The accuracy and speed of retrieval that can be achieved by intercept research is astonishing. Technology improvements account for the improved speed of delivery of reports – but the skills of delivery of the interviewer is the key to converting the results of a research project from ‘quite accurate’ to ‘very accurate’.  The core technique of intercept research is its random nature – respondents are not self selecting. Busy people are very important respondents  - far too many completions are derived from people with time on their hands. Interviewers need to be trained to deal with rejection, but not be brushed off too lightly.

I like to centre Adroit-e training around the three C’s:

Context – why the questionnaire is being undertaken and what the purpose of the research is

Content – what each question means and its nuances

Conversation - how to adopt a conversational technique with respondents – this should ensure truthful instinctive responses and dispenses wit the faux formality of an officious interview

The ubiquity of hand held mini computers( phones) enhances the informal nature of our interview interviewers and interviewees are in their comfort zone.

But there’s the rub – behind this apparently informal interview remains the relentless pursuit of the accuracy quantitative research can provide. Combine the two elements and you have a very powerful research medium – slacken the pursuit of accuracy with pointless small talk, or make the interview overly formal and you will damage the really quite sensitive intercept research tool.

For further information, please visit our website at www.adroit-e.co.uk/monitor/ or call us at 01582 463479.

Jonathan Brill

  

Ofsted and SEN: the way forward

dRecord and analyse pupils' progress using Adroit-e Monitor.

Designed specifically for students with SEN.

Adroit-e Monitor is a web-based system providing a quick and easy way to evaluate students’ attitude, behaviour, how well they achieved their target and their own view of their performance.  

Adroit-e Monitor provides easy to understand graphic reports of day by day, lesson by lesson and week by week of pupils'/students' performance across the year.  These Reports can be used by all staff, and as a focus for discussion with pupils and their parents/carers.  Adroit-e Monitor helps identify progress as well as any dips in progress.  Adroit-e Monitor can help you meet the performance aspects of the recent Ofsted report on SEN.

Performance data is recorded lesson by lesson through the most available technology already in use - laptops, PDA’s, PC’s etc.  Software can be provided via a memory stick taken from lesson to lesson by the Teaching Assistant.

Jonathan Brill

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The public will believe anything, so long as it is not founded on truth.

Adroit-e Research is founded upon providing evidence to support strategic change, tactical re-alignment or improved budgets –


Uncontroversially, we claim to be able to do it better than you:- simply because we are an independent, 3^rd party agency – no-one suspects us of obscuring truths or over emphasising the positive – we strongly advise that to get at the truth, respondents provide anonymous, non – attributable information which you don’t get to see.

In every aspect of our work Research Design, Data Collection, Top Line Reporting, Insight Reporting we are acknowledged as effective and efficient, always, always meeting our deadlines.

Our record for finding a new way is fascinating – current projects include :

• Innovative products for schools in Research and SEN Monitoring

• Innovative Research with Citizen Volunteer Programmes

• Groundbreaking Town Centre Research commissioned by Nadhim Zahawi, MP for Stratford-upon Avon

• A new funding Model for bottom up Planning Research

• Expert Research for Lafarge Aggregates

We would like to talk to you further about where we might fit in to your research portfolio.

Oh, and the subject quote is from Edith Sitwel.

Regards,

Jonathan Brill

For futher information, please visit our website at www.adroit-e.co.uk or call us at 01582463479

SEN Monitoring - The Best Solution

The Adroit-e Monitor approach for students with SEN - in the light of this week's OFSTED report it was timely – OFSTED said 'the support and progress of children with SEN is currently not well monitored.'


I am clear that the approach we have devised with Keith Gutteridge, a well respected SEN specialist, allows you to undertake SEN Monitoring in a straightforward way, using technology appropriately, harnessing the capacities of Senco's and TA's.


In a nutshell you will receive weekly reports, automatically, from your period by period monitoring, both of the SEN cohort and pupil by pupil – you can reproduce these simply for pupils, teachers, parents, carers, OFSTED etc.


Data inputting is probably best done from mobile devices but can also be done via classroom computers or laptops.


Price is unlikely to be a major obstacle and I would be happy to talk further with you.


For further information, please visit our website at www.adroit-e.co.uk/monitor/ or call us at 01582 463479.

SEN Monitoring

"I wish this system had been available when I was a Head teacher. It was not so I have invented what SEN Coordinators really need."  Dr. Keith Gutteridge

By using this system, you will instantly be able to see reports of the SEN cohort within your school. Equally, you will be able to review the progress of each individual student with SEN.

This data will be collected by TAs and SENCOs and will replace other monitoring procedures, thus, not adding an extra work burden. Using handheld computers, it is very straightforward. The cost – from only £20 per student per year.

For further information, please visit the Adroit-e Monitor site at http://www.adroit-e.co.uk/monitor/ or call us at 01582 463479.

Don't do Research

... if it’s amateurish and just there to tick a box. 

Conducting market research incorrectly is just as deadly, or maybe even more so, than conducting no market research at all.

I’m appealing to players in the wide spectrum of Public and Private sector organisations Adroit-e works with, because core values, held dearly just two years ago, are disappearing.

As citizens, you know how the chattering classes seek to dominate the local press and media coverage, often obscuring the voice of the populace at large.

Some, lobbyists or those with a particular axe to grind, try to bury  what is clearly the prevailing view. Research companies like Adroit-e are equipped and motivated to get to the heart of the matter.

In a time of universal deceit, telling the truth is a revolutionary act.

  - George Orwell