The word ‘branding’ began simply as a way to tell one person’s cattle from another by means of a hit iron stamp.
Your brand, a key business asset, has evolved conceptually to encompass identity - it crucially affects the personality of your product, company or service.
How do your customers perceive your brand, the values of your company and how you deliver?
Perception becomes reality and the way you are perceived has a knock on effect as your customers and potential customers talk about you.
Many small business owners tell me they know what their customers think?
Do non- users also tell them why they don’t buy their service.
We have developed wonderful ways of helping small businesses do research.
