Friday, 10 September 2010

Don't do Research

... if it’s amateurish and just there to tick a box
Conducting market research incorrectly is just as deadly, or maybe even more so, than conducting no market research at all.

I’m appealing to players in the wide spectrum of Public and Private sector organisations Adroit-e works with, because core values, held dearly just two years ago, are disappearing.
As citizens, you know how the chattering classes seek to dominate the local press and media coverage, often obscuring the voice of the populace at large.
Some, lobbyists or those with a particular axe to grind, try to bury  what is clearly the prevailing view. Research companies like Adroit-e are equipped and motivated to get to the heart of the matter.

In a time of universal deceit, telling the truth is a revolutionary act.