Showing posts with label business. Show all posts
Showing posts with label business. Show all posts

Monday, 12 August 2013

Data Specialists in two cities


 A pall of smoke hung over Princes Street Gardens in the Centre of Edinburgh.
‘That’ll be the smoke from the one o’clock cannon,’ explained a native Edinburgh chap to his companion. ‘It goes off every day at one o’clock.’
‘It’s only ten to one’ , his friend  pointed out.

So our native Edinburgher had to respond. What do most people do when the information they are sure is accurate, is not? They feel they have been caught out, the data is inaccurate and they clutch at pet phrases or idioms. They bluster.

‘I’m entitled to my opinion’, he blustered on.  Like the moon is made of green cheese or the earth is flat. Does an ‘opinion’ really mean believing something to be true, which verifiably is not?

In London, at the opposite end of the importance of data scale, I encountered  one of these life changing ‘Aha!’ moments. The chap, peering at a complex data set, pushed his glasses up on to his forehead and said ‘Aha, this is not AF. It’s a history of episodes of SVT.’

This is the world of identifying heart problems and their treatment.
Our chap read a set of data produced by a machine which recorded heart beats and was saying ‘this is not a pattern of irregular and very fast heart beats, merely a pattern of very fast heart beats.’

Important – Oh yes! and directly contradicting the ‘opinion’ of a previous expert.

Another case of ‘everyone’s entitled to their opinion?’

Oh no! – this is a failure by one professional to read a set of data properly, the consequence being a wrong diagnosis and a wrong treatment plan.

Nothing wrong with the data collection, nothing wrong with data presentation – a lot wrong with data interpretation. There are professionals and then there are specialists – often a specialist makes the genuine difference.

Are either of these case studies transferable to your company or organisation?

Friday, 15 October 2010

Brill's Maxims

There are thousands of business consultants: every consultant adopts maxims, which if you only follow them you will become rich beyond your wildest dreams.

The guy I am following, the philosopher Roger Scruton, is advocating a greater need for pessimism in the second decade of the 21st Century. In business terms I am interpreting this as a dismissal of the glib optimism of the first decade, where fair weather sailors were inevitably proved right – because it was fair weather.

With this philosophy in mind, and with the intention of dousing false optimism, I offer a series of three maxims, intended not to make you rich, but to keep your business afloat.

The first one reinterprets an old and in my view false maxim

Brill Maxim number 1

‘Look after the pennies and the pennies will look after themselves.’

This apparently circumlocutory statement directly attacks ‘meanies’ who spend valuable company time picking on the tiny extravagances of others, choosing second class post, or buying inferior equipment on the false premise that you will make the company vast profits – simply not true – the correlation between making tiny savings at the expense of investing time and effort trying to make big sales deals wastes effort, talent and blunts the direction of the company.

Take the meanies out of your company and replace them with good sales people.


Monday, 27 September 2010

The public will believe anything, so long as it is not founded on truth.

Adroit-e Research is founded upon providing evidence to support strategic change, tactical re-alignment or improved budgets


Uncontroversially, we claim to be able to do it better than you:- simply because we are an independent, 3rd party agency – no-one suspects us of obscuring truths or over emphasising the positive – we strongly advise that to get at the truth, respondents provide anonymous, non – attributable information which you don’t get to see.

In every aspect of our work Research Design, Data Collection, Top Line Reporting, Insight Reporting we are acknowledged as effective and efficient, always, always meeting our deadlines.



Our record for finding a new way is fascinating – current projects include :

  • Innovative products for schools in Research and SEN Monitoring
  • Innovative Research with Citizen Volunteer Programmes
  • Groundbreaking Town Centre Research commissioned by Nadhim Zahawi, MP for Stratford-upon Avon
  • A new funding Model for bottom up Planning Research
  • Expert Research for Lafarge Aggregates

We would like to talk to you further about where we might fit in to your research portfolio.
Oh, and the subject quote is from Edith Sitwel.

Regards,