Brand Research for SME’s

The word ‘branding’ began simply as a way to tell one person’s cattle from another by means of a hit iron stamp.

Your brand, a key business asset, has evolved conceptually to encompass identity - it crucially affects the personality of your product, company or service.

How do your customers perceive your brand, the values of your company and how you deliver?

Perception becomes reality and the way you are perceived has a knock on effect as your customers and potential customers talk about you.

Many small business owners tell me they know what their customers think?

Do non- users also tell them why they don’t buy their service.

We have developed wonderful ways of helping small businesses do research.

Jonathan Brill 

Why should small businesses place more value on research?

When did the last advice from a marketing consultant stress the value of underpinning your marketing campaign with sound dispassionate research?

Do they assume SME owners don’t ‘get’ metrics?

Name a large company that owes its success to ‘not doing research’

If you are thinking about research just don’t expect to get the answers you want.

One company ain’t speaking to us after we discovered that their ‘big idea’ for expansion went down like a cup of cold porridge with potential consumers.

Another company discovered that their USP ‘33% cheaper then the High St.’ was not perceived to sell cheaper goods and in fact a large percentage of customers thought they were more expensive.

Jonathan Brill