Strangely the investor didn’t want to put £.25m into a venture where the market segment had not been consulted – it may have been a good idea, in Jim’s case probably was, but he hadn’t bothered to find out what the market might react.
The first two tips for the small business man Survey, Survey, Survey – Always outsource research to an independent reputable third party –
Then and only then will backers or potential investors believe the results.
