Tuesday, 7 September 2010

Paying for Local Research, A New Model?

While value of accurate local research surrounding the planning application is rarely questioned, it can be perceived as quite expensive. One innovative approach we are currently working with goes like this: A developer wants to build a fairly substantial number of dwellings in a north eastern village. Residents’ perceptions will be gathered comprehensively through door to door research -- a complex operation. As a group of local residents determined to understand views of their community, they have no money. However, the developer has placed sufficient funds in escrow to pay for the research and we, as the research company, have agreed to make no contact with the developer. Thus, the client research relationship retains its integrity and our unique brand of speedy and very accurate research can continue with full propriety.


Jonathan Brill