Thursday, 9 September 2010

The Poor Quality of the Local Press

The controversy surrounding local planning applications are often blown out of proportion by the local press. Now, often, mere vehicles for advertising local reporting can give special pleading and undue space in its columns. The Adroit-e Research way of dealing with this is to ensure that if we are to rely on collecting a representative sample, it reflects accurately the local population. We ensure, too, that the right to give views is ensured but that the right to contribute to the same view many times, for instance through multiply completions of an online poll, is prevented. This way, the evidence from the local community can be relied on as accurate. Too often, the provision of an online poll of a local press where people contribute their views many times cannot be regarded as accurate.

For further information, please visit the Adroit-e Research Ltd website at or phone us at 01582 463479.