"Do research and make it your business to succeed!"

This quote from a newspaper column sums up the approach we endorse.

Outdoor Shows are different and our experience in conducting research at Outdoor Events (Farnborough Air Show, Turriff Agricultural Show, Hertfordshire County Show etc.) confirms the need to be flexible and adaptable to the needs of the Show.

Work with the ASAO confirms too that Outdoor Show organizers would value more information on the following:

•             The perceptions and attitudes of visitors, who they are and the impact they make on the region

•             Whether exhibitors are happy doing business at the levels they are achieving – there is a whole spectrum of exhibitor need from creating awareness to trading at the Show

•             The perceptions and attitudes of non-users (visitors and exhibitors) and what would make them attend

•             What marketing is effective and what is not

For further info on the Adroit-e Research approaches, please visit our website at www.adroit-e.co.uk or phone Jonathan Brill at 01582 463479.