Showing posts with label satisfaction survey. Show all posts
Showing posts with label satisfaction survey. Show all posts

Monday, 12 August 2013

Data Specialists in two cities


 A pall of smoke hung over Princes Street Gardens in the Centre of Edinburgh.
‘That’ll be the smoke from the one o’clock cannon,’ explained a native Edinburgh chap to his companion. ‘It goes off every day at one o’clock.’
‘It’s only ten to one’ , his friend  pointed out.

So our native Edinburgher had to respond. What do most people do when the information they are sure is accurate, is not? They feel they have been caught out, the data is inaccurate and they clutch at pet phrases or idioms. They bluster.

‘I’m entitled to my opinion’, he blustered on.  Like the moon is made of green cheese or the earth is flat. Does an ‘opinion’ really mean believing something to be true, which verifiably is not?

In London, at the opposite end of the importance of data scale, I encountered  one of these life changing ‘Aha!’ moments. The chap, peering at a complex data set, pushed his glasses up on to his forehead and said ‘Aha, this is not AF. It’s a history of episodes of SVT.’

This is the world of identifying heart problems and their treatment.
Our chap read a set of data produced by a machine which recorded heart beats and was saying ‘this is not a pattern of irregular and very fast heart beats, merely a pattern of very fast heart beats.’

Important – Oh yes! and directly contradicting the ‘opinion’ of a previous expert.

Another case of ‘everyone’s entitled to their opinion?’

Oh no! – this is a failure by one professional to read a set of data properly, the consequence being a wrong diagnosis and a wrong treatment plan.

Nothing wrong with the data collection, nothing wrong with data presentation – a lot wrong with data interpretation. There are professionals and then there are specialists – often a specialist makes the genuine difference.

Are either of these case studies transferable to your company or organisation?

Monday, 23 January 2012

Indisputably MalAdroit


RBS was fined £2m after managers in its complaints division encouraged junior employees to alter closed complaints file.

When organisations handle sensitive data internally our latent fears are brought to the fore.

Whether naughty organisations alter sensitive information or well behaved organisations don’t, they always have the capacity to do so.

The result is that their Research ‘findings’, or position in a league table, or data presented to share holders, are always treated with scepticism: In Adroit-e’s view such scepticism is justifiable.

A well known holiday camp operator never had any complaints about the cleanliness of the chalets – they found out why, when cleaners were found tearing up satisfaction surveys and binning them.

Adroit -e installed a self selection touch screen system for a well known foreign exchange company in airports. We discovered a manager tampering with the data to make it more positive – we could do this because we had installed back checking and timed input detection systems.

Complaints systems, compliments systems, satisfaction systems should all be handled by independent 3rd parties.

It was recommended this week that the disgraced former Head of RBS, Sir Fred Goodwin should be stripped of his knighthood for his activities leading to the bank crisis – it’s all part of the same package.

Heads on spikes for all those who claim to know their customers and internalise satisfaction research!