The State of Readiness
or not of Local Parliamentary Parties
The 2010 election and its subsequent aftermath was a memorable
political event.
[You’ll
remember the next bit, but some local party chiefs seem to have forgotten -None
of the parties managed to secure the 326 seats needed for an overall majority.
Although, the Conservative Party
won the largest number of votes and seats they still fell twenty seats short.
This resulted in a hung parliament. Deep talks between the Conservatives and
Liberal Democrats began instantly and finally a coalition government was
announced.]
It was a close thing.
Fast forward a few years to the present 2013
and we are less than 2 years away from the next election, scheduled ( for the
first time ever as a fixed date) for 7th
May 2015.
The normally fierce
competition between the three main parties has been ramped up a few gears,
considering the closeness of many of the 2010 scores. The Conservative Party
have launched a 40/40 strategy aimed at winning the next
election - based on holding 40 marginal seats and winning 40 target seats.
Adroit-e has already worked
with a number of MP’s including those from marginal constituencies. Adroit-e
conducted sensitivity polling analyses, within the many layers of the
constituency, to ascertain the MP’s personal ratings and those of the party
with existing and new voters. – ‘Hmm,
Should I bother standing again or not?’ – evidence based decision
making.
Currently we are conducting
research into the state of preparedness of all marginal constituencies. And
shock, horror, our findings show that many of the losers in the battle for the
constituency ain’t geared up for the fight yet.
Regardless of party, we
have discovered that the local political machines, too often, have yet to put
the basics in place; the details of the candidate, a useful. informative
website, details of policies, details of public appearances etc
Adroit-e has done the
research, and it’s scarcely a state secret, which shows that it takes a long
time to build brand loyalty or a buzz around the brand. Two years? At least!
Adroit-e Comments: If you
want to unseat the present incumbent best be getting on with it –like now.
