A Research trend that flickered briefly is thankfully in retreat -
Goodbye Do it Yourself Research – so utterly noughties - artificially buoyed up by limited technologies, shed loads of stupid research has been a plague of the last decade – lousy design, pathetic data collection, misleading data.
‘Why go to the bother of all that palaver’ - as Scott Adams said
So apart from resolving to stay off the electric soup, don’t make it up!
Make it a New Year’s Resolution to underpin your development with sound research.
If you would like to learn more about conducting effective research, please do not hesitate to give me a ring at 01582 463479. Alternatively, you can email me at Jonathan@adroit-e.co.uk with your thoughts.
