Friday, 14 January 2011

Inaccurate Information that No One Wants

A Research trend that flickered briefly is thankfully in retreat - 

Goodbye Do it Yourself Research – so utterly noughties - artificially buoyed up by limited technologies, shed loads of stupid research has been a plague of the last decade – lousy design, pathetic data collection, misleading data.

‘Why go to the bother of all that palaver’ - as Scott Adams said

The best way to compile inaccurate information that no one wants is to make it up. No point in doing fake surveys!

So apart from resolving to stay off the electric soup, don’t make it up!
Make it a New Year’s Resolution to underpin your development with sound research.

If you would like to learn more about conducting effective research, please do not hesitate to give me a ring at 01582 463479. Alternatively, you can email me at with your thoughts.