Monday, 26 July 2010

Staycations Increase in Popularity

More people are considering staying in the Britain as the result of the economic downturn. Over 60% of respondents in Watford and St. Albans have considered staying in the UK rather than travelling further afield.

This could be good news for traditional British holiday but many people we interviewed said that they need to get their marketing right. Interestingly, a considerably higher percentage of St Albans respondents compared with Watford said they were considering staying in the UK. Further research into this would be fascinating and important to holiday destination marketers.