Monday, 26 July 2010

Holiday Travel Loses its Green Sheen

Local holiday makers in St. Albans and Watford are rarely influenced by green issues when making their holiday travel plans. This is a significant finding from research carried out in St Albans and Watford with local shoppers over the weekend.

Research results reveal that only 17% of respondents said their travel plans were influenced by ecological issues. The responses in Watford and St Albans were virtually identical.

There’s little doubt that the recession is part of the scenario as 22% of the sample are either downsizing their holiday and 18% are not having a holiday because of the current economic climate. That’s important context.

However, more research needs to be undertaken about the effectiveness of the communication relating to green issues.